The New Year is well-regarded as an exciting time of year. People are making positive changes, and millions of Americans make health-related resolutions. Now is the perfect time to make sure your marketing plan is professional and polished. These chiropractic marketing tips and help you have a great year in 2019.
Improve Your Content Marketing in 2019
Content marketing is defined as promoting a business, service, (or in your case chiropractic practice) by sharing engaging and useful information. Conventional outbound marketing pushes unwanted messages on audiences where content marketing engages audiences by providing value that they seek out on their own. We’ve put together some tips to better your content marketing strategy.
Keep Productivity High During the Holiday Season
Mindfulness Without Meditation
Social Media Best Practices
Social media is is important for any business. It allows your practice to establish a presence, share your knowledge, and connect with current and prospective patients. A few weeks ago we covered why your chiropractic practice needs to be on social media. Managing social media takes more than just creating an account. Here a few tips on social media best practices to help you get started.
Make Management Less Stressful
There is no doubt about it: your chiropractic practice wouldn’t operate without your employees. Your employees are your most valuable resource, but they can also drain your time and energy. That means properly managing your workforce in a way that promotes employee engagement is critical, and it can have a direct impact on your bottom line. Here are our tips.
Employee Recognition and Thankfulness
Thanksgiving is a time of the year to reflect on the gratitude we feel for the people in our lives. It is a great habit to have in your practice to regularly thank your employees, and if you aren’t doing that already, now the time to start. Showing appreciation to your employees will show them that their work is valued and will motivate them to continue to do a great job. It also encourages your team to pass the gratitude to others in the workplace, and you will see personal as well as professional growth. Here are a few ways you can show your staff how thankful you are this Thanksgiving.
Why Your Practice Needs Social Media
Did you know that approximately 2.8 billion people use social media? Whether they are sharing life updates, connecting with friends and family, or finding relevant news, tons of people are on social media every single day. Platforms like Facebook and Instagram were created to grow personal relationships, and chiropractic practices can use them to reach new patients and drive business goals. Read our latest tip on why you need social media to benefit your chiropractic practice.
Effective Communication, Effective Leadership
Effective leadership and communication is essential to any business, but for a small chiropractic practice, it requires knowing how to communicate with all levels of the practice from employees to patients. Each group may require a slightly different communication and leadership style. It’s up to you to be able to adapt based on the group you are communicating with. Here are our tips.
Good Boss or Great Boss?
Halloween is finally here! While this holiday is full of fun activities like trick-or-treating, costume parties, and carving pumpkins, it got us thinking about something so many people are afraid of: failure. As a leader of your chiropractic practice, the last think you want to do is fail. Your patients and employees rely on you. So how can you avoid failure? One way to do this is to go from being a good boss to a great boss. As a boss in the “good category, a lot of things are already being done correctly, but we all have room for improvement. Here are our tips.