Marketing Your Practice

Where's the Positive in a Negative Review?

So you’ve been encouraging your patients to leave reviews and carefully monitoring how your practice holds up on review sites. Most people have nothing but nice things to say, making it even more alarming when you read about a less-than-stellar experience a patient had at your practice. You know that reviews are a great way to bring in new patients, so a negative one will surely hurt you, won’t it? Before you go into a panic, learn about the benefits of a negative review.

Give Your Blog A Boost

So you’ve got the basics of marketing your chiropractic practice down. You’ve created your social media accounts, you’ve built a strong website, and have started participating in community events. In order to continue to grow your brand, you’ve decided to start a blog. Here are our tips and best practices.

Make Marketing Your New Year's Resolution

The New Year is well-regarded as an exciting time of year. People are making positive changes, and millions of Americans make health-related resolutions. Now is the perfect time to make sure your marketing plan is professional and polished. These chiropractic marketing tips and help you have a great year in 2019.

Improve Your Content Marketing in 2019

Content marketing is defined as promoting a business, service, (or in your case chiropractic practice) by sharing engaging and useful information. Conventional outbound marketing pushes unwanted messages on audiences where content marketing engages audiences by providing value that they seek out on their own. We’ve put together some tips to better your content marketing strategy.

A Discount Website Won't Save You Dollars

There’s nothing wrong with being a bargain hunter, whether you’re looking for a new car, shopping at the mall, or even redesigning your chiropractic practice’s website. However, as with most things in life, you get what you pay for and a discount website won’t necessarily save you money in the long haul. If your goal is more patients, you can’t afford to discount shop.