Social media is is important for any business. It allows your practice to establish a presence, share your knowledge, and connect with current and prospective patients. A few weeks ago we covered why your chiropractic practice needs to be on social media. Managing social media takes more than just creating an account. Here a few tips on social media best practices to help you get started.
Choose the social media platforms that best work for you.
Each social media platform is a little bit different. Rather than immediately jumping on to every site at once, think carefully about what you want to get out of social media so you can select the platform that works best for you.
Do you want to showcase positive results from the chiropractic care your provide? Instagram might be the place to start. Are you look to primarily share advice and news? Head over to Twitter. If you are hoping to start by connecting with other professionals, check out LinkedIn.
Think about your overall goals, then determine which social media platforms will help you accomplish them.
An inactive social media profile won’t help you attract new patients. When you commit to using social media for your practice, you need to commit to sharing relevant, authoritative, and actionable content on a regular basis.
A good place to start is by developing a schedule or calendar to help you post on social media consistently. The majority of your content should be information that new patients will find interesting and helpful. Your main goal is not to promote, promote, promote. People want to hear your story and view valuable content, not a sales pitch.
By making your content actionable, you include links where new patients can find more information, whether it is directing them to your website or to give your practice a call. Including actionable phrases like, “Contact us to schedule your complimentary consultation” clearly provides them with the steps they need to take.
Engage with your patients.
Engagement is one of the ways to social media success. Social media platforms like Facebook are more likely to surface engaged users in searches. That means the more interaction on your posts, the better.
To get that engagement going, follow relevant users or pages and like or comment on their posts. You can also share content that is already going viral, which can get you more views and engagement.