Content marketing is defined as promoting a business, service, (or in your case chiropractic practice) by sharing engaging and useful information. Conventional outbound marketing pushes unwanted messages on audiences where content marketing engages audiences by providing value that they seek out on their own. We’ve put together some tips to better your content marketing strategy.
Pumpkin Spice Latte, anyone? Fall is in full force, and despite the changing colors and Instagram-worthy pumpkin patches, it can be a time when many people checkout from your social media outlets. People are more focused on the start of school and the upcoming holidays, and engagement with your social media followers might start to dwindle. Reinvigorating your social media and keeping your practice’s accounts exciting can help to fight a Fall slump and keep your activity consistent. Here are our tips.
There’s nothing wrong with being a bargain hunter, whether you’re looking for a new car, shopping at the mall, or even redesigning your chiropractic practice’s website. However, as with most things in life, you get what you pay for and a discount website won’t necessarily save you money in the long haul. If your goal is more patients, you can’t afford to discount shop.
It might seem daunting to think about, but there are many opportunities for small practices to market themselves, even in big cities. Tapping into the local market can make your practice a household know and create a faithful group of brand ambassadors who not only give your practice their business, but also help bring in new clients.