Make Marketing Your New Year's Resolution

The New Year is well-regarded as an exciting time of year. People are making positive changes, and millions of Americans make health-related resolutions. Now is the perfect time to make sure your marketing plan is professional and polished. These chiropractic marketing tips and help you have a great year in 2019.

1. Analyze your marketing ROI. You put the money into your marketing efforts, so make sure it is being put to good use. Did you leave 2018 with more patients and referrals than the year before? What specials, strategies, or market pushes were successful for you in 2018? Performing an objective ROI analysis will ensure you are getting the most value out of your dollar.

2. Go mobile. If you’ve taken a look at your website analytics recently, you’ve probably found a surprisingly high number of visitors are on mobile devices. Having a mobile-optimized website is no longer a choice - it’s a necessity. Be sure that your site is up to standard, or you may be losing potential clients.

3. Get those referrals. What measures are you taking to generate new referrals? Are you reaching out and networking with other professionals in your area, like primary care doctors or even yoga instructors? What do you do to collect your patient’s testimonials? Everything from your office decor to sending out a quick thank you card influences your chances of getting a positive patient referral, and in the age of social media, positive reviews are incredibly important.

4. Grow your online reviews. Not only is it important to maintain social media in the coming year, you’ve also got to keep an eye on your reviews. Yelp, TripAdvisor, GoogleMyBusiness, Facebook…the list goes on! Many chiropractors don’t take advantage of engaging with their patients on review platforms, and this is a great way to build stronger bonds and show potential patients how much you care. Need a boost? Offer your patients an incentive to leave a review, and a random winner will win a free adjustment or massage!

There’s are just a few suggestions to get your chiropractic practice’s marketing efforts off to a strong start in 2019. For more tips on how you can better your practice, contact us for a free coaching call!

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Rick Phone: (305) 785 - 1512 

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