Did you know that approximately 2.8 billion people use social media? Whether they are sharing life updates, connecting with friends and family, or finding relevant news, tons of people are on social media every single day. Platforms like Facebook and Instagram were created to grow personal relationships, and chiropractic practices can use them to reach new patients and drive business goals. Read our latest tip on why you need social media to benefit your chiropractic practice.
Effective leadership and communication is essential to any business, but for a small chiropractic practice, it requires knowing how to communicate with all levels of the practice from employees to patients. Each group may require a slightly different communication and leadership style. It’s up to you to be able to adapt based on the group you are communicating with. Here are our tips.
Halloween is finally here! While this holiday is full of fun activities like trick-or-treating, costume parties, and carving pumpkins, it got us thinking about something so many people are afraid of: failure. As a leader of your chiropractic practice, the last think you want to do is fail. Your patients and employees rely on you. So how can you avoid failure? One way to do this is to go from being a good boss to a great boss. As a boss in the “good category, a lot of things are already being done correctly, but we all have room for improvement. Here are our tips.
If you want to create a more mindful professional experience in your chiropractic practice, you have to change your contributions to the situation and focus on what you can control rather than expend energy on the things you can’t Here are our tips for what you can do to bring more mindfulness to your workday.
Are you having trouble with patient retention? We find many chiropractic professionals are focused solely on attracting new patients and inadvertently neglect their existing patients. Getting new patients is great and an essential part of operating your practice, but you certainly don’t want to lose the loyal following you’ve built. In fact, it costs more money to get a new patient and returning patients drive a greater ROI. Your happy patients can be your best brand ambassadors, and that’s only a few reasons to invest in patient retention. Here are our tips to keep your patients coming back to your chiropractic practice.
Pumpkin Spice Latte, anyone? Fall is in full force, and despite the changing colors and Instagram-worthy pumpkin patches, it can be a time when many people checkout from your social media outlets. People are more focused on the start of school and the upcoming holidays, and engagement with your social media followers might start to dwindle. Reinvigorating your social media and keeping your practice’s accounts exciting can help to fight a Fall slump and keep your activity consistent. Here are our tips.
In a 2015 comprehensive study by Gallup’s , “The State of the American Manager,” they found a tough truth: 50% of Americans have left a job “to get away from their manager at some point in their careers”. That means half of Americans in this study left a job primarily because of their boss. We don’t want you to be that boss. You don’t want to be that boss. Too much intensity can wear your team down, whereas a calm demeanor is not really something employees can get too much of. When you think about it, the core of management is accomplishing work through others. Here are three reasons why calmness is a key managerial trait.
Building a successful chiropractic practice means building trusting and lasting relationships with your clients. You aren’t selling a product they can just order off Amazon, you are selling a service that is customized to their needs. Because chiropractic care falls into a niche category, building a strategy for growth isn’t as clear as it is in other industries. Here are our tips to help you build a strong referral system.
As entrepreneurs, we face many common fears whether it’s worrying if we will be one of the typical small businesses that closes less than five years after opening, or struggling to reach profitability. Even the most seasoned veteran has these same worries, but it can be particularly challenging to new entrepreneurs. Despite all the stress that comes with opening your own practice, building confidence can happen!
There’s nothing wrong with being a bargain hunter, whether you’re looking for a new car, shopping at the mall, or even redesigning your chiropractic practice’s website. However, as with most things in life, you get what you pay for and a discount website won’t necessarily save you money in the long haul. If your goal is more patients, you can’t afford to discount shop.