Did you know that approximately 2.8 billion people use social media? Whether they are sharing life updates, connecting with friends and family, or finding relevant news, tons of people are on social media every single day. Platforms like Facebook and Instagram were created to grow personal relationships, and chiropractic practices can use them to reach new patients and drive business goals. Read our latest tip on why you need social media to benefit your chiropractic practice.
Increase Your Online Footprint
The more places your practice appears online, the larger its online footprint. The larger the footprint, the more likely new patients will find your practice.
Creating social media platforms and sharing relevant information to your chiropractic practice and help increase your ranking on search engines like Google and Bing. Furthermore, social media profiles help potential patients find your practice when they are on their own social media accounts.
Share Your Expertise
The relationship between you and your patients is important, and many people will try to find out as much as possible about a new doctor before becoming a patient.
Social media profiles can help resolve reservations that people might have about putting their health in your hands. On social media, you can give a behind-the-scenes look of your practice, introduce your staff, and share valuable insight which will bring potential patients comfort. They will know what to expect before they walk through your doors, and your shared expertise about your specialty will help them feel confident in your skills.
Social media is a great place to show your personality in your posts, and new patients will feel comfortable with you before they even know you.
You most likely didn’t pursue a career in chiropractic to find fame, but a little celebrity status can be a huge boost for your practice.
If you use your social media outlets to share your expertise, you may become the go-to source for the media and other audiences on similar topics. The more you are cited as an expert in the field in online articles, the more you can expect new patients to not only find you, but also trust you.
This is just the tip of the iceberg when it comes to reasons why you should be on social media. Creating a presence, sharing your knowledge, and connecting with patients are all valuable components of social media platforms. To learn more about the power of social media and other ways to improve your practice, join us at our next seminar. As chiropractors, we want to help you reach success in your practice!