An important part of growing your practice and earning the trust of new patients is making sure your chiropractic practice stands out online. Here are our tips for building a believable web presence.
Last week we introduced why it is so important to write a great biography for your website. Not only does it help your personality and skillset shine, it also introduces you to prospective patients. Here are our tips on how to write a stellar biography.
Running your own chiropractic practice means you are responsible for every aspect: patient care, marketing, hiring, staff management, billing, and more! Sometimes things fall through the cracks, but one of them shouldn’t be your website. In fact, a non-optimized and outdated website is doing your chiropractic practice more harm than you realize. Here are a few reasons why your website might not be bringing in the patients.
In order to obtain new patients, they have to be able to find your practice. And unless they’ve heard of your practice before, they won’t search for it by name. They’ll search for terms related to symptoms or services to find the provider they need. Search engines will then match their queries with an answer - which is ideally your practice. If search engines aren’t finding your practice, you may have neglected some important tasks related to website optimization. Here’s what you can do.
There’s nothing wrong with being a bargain hunter, whether you’re looking for a new car, shopping at the mall, or even redesigning your chiropractic practice’s website. However, as with most things in life, you get what you pay for and a discount website won’t necessarily save you money in the long haul. If your goal is more patients, you can’t afford to discount shop.