Can Patients Find Your Practice Online?

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In order to obtain new patients, they have to be able to find your practice. And unless they’ve heard of your practice before, they won’t search for it by name. They’ll search for terms related to symptoms or services to find the provider they need. Search engines will then match their queries with an answer - which is ideally your practice. If search engines aren’t finding your practice, you may have neglected some important tasks related to website optimization. Here’s what you can do.

Is your web design helping clients find you?

Your website needs to do more than reflect your mission and the services your chiropractic practice offers. It’s design should be thoughtful, clear, and high quality. The content on your website should be used to best suit search engines, so they can easily plug your information in to those looking for relief.

Here are some updates that might be in order for your website:

  • Is your site optimized? It should include things like unique URLs, title tags, metadata, and alt text for images

  • Mobile optimization should be a top priority. Most people conduct searches from their cell phones, not desktop computers. Make sure your website loads quickly and is mobile friendly, so new patients can find you as they begin their search.

  • Your site map should be clear and intuitive. Search engines prioritize user-friendly sites, so make sure your navigation steers visitors to the information they’re seeking and prompts them to act.

How about that content?

Your website content should share with your potential patients what your practice is all about. It should explain services and answer chiropractic questions to help with your position in search rankings.

Remember to include relevant keywords in your website content and keep it informative and accurate. Here a few tips:

  • You can pull inspiration from other websites, but keep your content original.

  • Include details about your practice and focus on what makes it different from the competition.

  • Be clear and concise and avoid information that doesn’t pertain to your practice.

  • Keep the complex medical jargon out of the equation. No one wants to feel confused before they even step foot into the practice.

  • Regularly update your content with blog posts and articles.

Have you claimed your Google My Business profile?

You want to be sure that your practice has updated information available (hours, location, phone number, etc.) and all of that is found on Google My Business.

Google is the go-to search engine and information is often pulled from Google My Business profiles that are claimed by a business. You want to make sure that your contact information, business hours, and description match the information on your website. You can also respond to reviews, answer questions, and share images to give potential patients a sense of your practice and encourage engagement.

You need those reviews!

We know it’s true, online reviews can be a hassle to keep up with. But they are an important part of your marketing efforts. Here you can establish trust with your patients, as well as quantify the relevance of search results.

Your current patients are your best promoters, so encourage them to leave you a positive review to help your practice thrive.

These tips are just the beginning of ways we can help you improve your chiropractic practice. For more information, schedule a complimentary coaching call!

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Contact

Brett Phone: (914) 589-5697
Rick Phone: (305) 785 - 1512 

Email: brett@chirodestiny.com

Fax: (302) 401-4958

Member Reviews

“They guide us, push us, love us, and makes our lives better knowing them. We are so grateful for you and all you do for our profession. We couldn’t ask for better mentors in our lives.”

-Dr. Ashley F.

"Once I started to focus on service to my patients, rather than just trying to build my numbers, my practice started to explode. Our volume doubled in one year."

-Dr. Matt S.

"Thanks for believing in me from the start. We started growing as soon as I joined and now our collections are $20,000 per month higher than one year ago"

- Dr. Tony D.

"Chirodestiny has provided a platform to help me grow faster than without this group of doctors to share with.  I get the most out of our seminars, but also get valuable insight through my coach, Dan.  With his help I am able to head off potential problems before they get out of hand, and he helps focus me on the core principles(habits) that will help me be the best I can be.  Love you guys, and keep up the great work."

- Dr. Dave L.

"Since joining ChiroDesitny I have not only found a great tribe and a great family, but I found consistency not only in my practice but in my relationships especially with my children. Joining ChiroDestiny is by far the best decision I have ever made."

- Dr. Kim K.

"Since I've joined ChiroDestiny so many things have improved in my life. My marriage is better, my family is healthier, I am more vibrant. I look at things in a different way."

- Dr. Rachel N.

"ChiroDestiny consistently reminds me that you can create anything that you want in your life. It's not just about practice. It helps me be a better mom, a better doctor, a better business owner."

- Dr. Susan M.

"I have been on a journey of self transformation ever since I joined this group. During these last 3 years with ChiroDestiny I have had some of the most achievements and growth in my life thanks to this group."

- Dr. Kiran K.

"The single greatest thing that joining ChiroDestiny did for me was helping me to be a better man. I became a better father and a better husband and my practice grew as I grew into the person that I always wanted to be."

- Dr. Bryan W.

"I've been with a lot of other coaching programs and I have always felt it was cookie cutter and they expect you to follow a specific plan. And if you were outside their plan then the coaching didn't really work. I've been with ChiroDestiny for over 2 years now and I love the feeling and personalization I get with this group."

- Dr. Chris H.

"It's about being the best version of yourself and doing the necessary things to become the kind of person who has a successful practice. ChiroDestiny has helped me to do that!"

- Dr. Megan E.

"After having been a member for a year and a half, I have never been happier. The biggest thing I have learned with coaching is that it is not "the do" it's "the who." A lot of us get hung up on what we have to do and create when really it comes FROM you not TO you. That's been what lead to some of the biggest personal transformation for me which has translated to many successes in my practice."

- Dr. Michelle W.

"I've tried other coaches and tried being in the minutia of my practice and it just wasn't enough. And so I took the plunge and joined ChiroDestiny and I am extraordinarily happy. My coach is incredible and brilliant. Since I joined, my life is so much better, my practice is more efficient, my volume is growing. I couldn't be happier." 

- Dr. Seth L.

"Being in this group is one of the best things about my profession."

- Dr. Sandra T.

"ChiroDestiny helps me by bringing more balance and peace and harmony into my life than ever before."

- Dr. Joe H.

"ChiroDestiny takes the roof of what I thought I could do."

- Dr. Jen H

"Thanks to ChiroDestiny, I have had record years 5 years in a row"

- Dr. Dan C.

"A lot of the different concepts taught at ChiroDestiny have helped to make my life become better."

- Dr. Austin C.

"What's different at ChiroDestiny is that the coaches actually guide the members through a process of self discovery. It's not about what to do in the practice, it's more about who to BE and in the process the practice changes and the practice grows and that's terrific! I'm so grateful for all ChiroDestiny has done for me. We just hit over 2000 visits in a month for the first time ever! "

- Dr. Robert F.

"Rick & Brett provide a dynamic duo that's so needed today in chiropractic because they are doctors who live it, breathe it, and produce it. It's one thing to have a consultant who can only see from the outside, but it's another who lives with their practices and their families and balances those challenges and creates new financial opportunities. They are living the dream, and can help anyone to live theirs too."

- Dr. Carol Ann M.

“ChiroDestiny allows me to grow and become a better version of myself. Once I worked on myself, all the other things fell into place. ChiroDestiny represents a chiropractic family that I hold near and dear to my heart.”

- Dr. Tina M.

"Joining ChiroDestiny was a turning point in my career. My practice has more than doubled since I joined ChiroDestiny. My home life is even better than before and I am consistently happier throughout my week. Rick, Brett and the ChiroDestiny team are people who care about helping chiropractors excel in all areas of your life – both personally and professionally.”

- Dr. Melanie B.

"This past year with ChiroDestiny, I've saved more than ever before (both pre and post tax), my actual days in office decreased, my income increased, and I lowered my overhead. By far the greatest success/accomplishment is the fact that despite having repetitive acute flare ups of a low back problem which transformed into a chronic issue this year, I remained calm, stayed focus and did not disintegrate to an unhealthy version of myself."

- Dr. Jared H.

“The personal and professional growth I have experienced over the years with this group has been life changing! ChiroDestiny is so near and dear to me!”

- Dr. Andrew S.

"The growth, both from a clinical/professional aspect to my own personal growth this past year from the coaching and the seminars has been amazing. Looking forward to even bigger and better changes in 2018."

- Dr. Mike D.

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