How's Your Healthcare Biography? Part II

Last week we introduced why it is so important to write a great biography for your website. Not only does it help your personality and skillset shine, it also introduces you to prospective patients. Here are our tips on how to write a stellar biography.

Key Elements of Your Biography

Now that you know why it is so important to write a healthcare biography, the question is how do you do it? An effective professional biography expresses who you are as a person, your training, what you do as a chiropractor, and how you do it. These key elements should be included in your biography:

  • Areas of expertise

  • Chiropractic practice address

  • Education, board certifications, and years of experience

  • Healthcare system associations (if applicable)

  • Awards and published works

Beyond those basics, put your personality into your biography with your particular philosophy and values. When it comes to finding chiropractors online, your competitive advantage is in your ability to express a clear value proposition. It explains why a patient should choose you over the competition. You can also further engage potential patients by sharing your personal interests and hobbies.

Bonus Biography Points

Here are some additional tips to include in your bio:

  • Put the extra effort into your introduction. When done well, you can include this bio for papers, speaking engagements, and other opportunities. It’s important that you create a captivating start to hold the reader’s attention.

  • When in doubt between using first or third person, go with the latter. Most importantly, remain consistent with your choice.

  • Medical jargon and information, as well as clichés, should be avoided. Anything that isn’t relevant to the biography doesn’t belong in the biography.

  • Feel free to go back and revise your biography as often as you like until it gives the message that you want. It may take several tries until you get it just right. Take advantage of proofreading tools or have a colleague look it over for any spelling mistakes or grammatical errors.

In order to run a successful chiropractic practice, you have to find ways to stand out instead of just being another office surrounded by similarly accomplished peers. One way to do this is why writing an inviting and compelling biography. Prospective patients will read it, but it is up to you to make it memorable.

For more advice on how to make your chiropractic practice successful, click here to schedule a complimentary coaching call. ChiroDestiny is here to help you achieve professional and personal success!