In order to obtain new patients, they have to be able to find your practice. And unless they’ve heard of your practice before, they won’t search for it by name. They’ll search for terms related to symptoms or services to find the provider they need. Search engines will then match their queries with an answer - which is ideally your practice. If search engines aren’t finding your practice, you may have neglected some important tasks related to website optimization. Here’s what you can do.