Running your own chiropractic practice means you are responsible for every aspect: patient care, marketing, hiring, staff management, billing, and more! Sometimes things fall through the cracks, but one of them shouldn’t be your website. In fact, a non-optimized and outdated website is doing your chiropractic practice more harm than you realize. Here are a few reasons why your website might not be bringing in the patients.
So you’ve been encouraging your patients to leave reviews and carefully monitoring how your practice holds up on review sites. Most people have nothing but nice things to say, making it even more alarming when you read about a less-than-stellar experience a patient had at your practice. You know that reviews are a great way to bring in new patients, so a negative one will surely hurt you, won’t it? Before you go into a panic, learn about the benefits of a negative review.
This Valentine’s Day, show your patients (and employees) a little love. Here are a few suggestions to help their hearts skip a beat.
In last week’s post, we discussed how to give your blog a boost. Now that you’e got the basics down of how to start your own chiropractic blog, let’s cover what you want to avoid.
So you’ve got the basics of marketing your chiropractic practice down. You’ve created your social media accounts, you’ve built a strong website, and have started participating in community events. In order to continue to grow your brand, you’ve decided to start a blog. Here are our tips and best practices.
The New Year is well-regarded as an exciting time of year. People are making positive changes, and millions of Americans make health-related resolutions. Now is the perfect time to make sure your marketing plan is professional and polished. These chiropractic marketing tips and help you have a great year in 2019.
Content marketing is defined as promoting a business, service, (or in your case chiropractic practice) by sharing engaging and useful information. Conventional outbound marketing pushes unwanted messages on audiences where content marketing engages audiences by providing value that they seek out on their own. We’ve put together some tips to better your content marketing strategy.
Social media is is important for any business. It allows your practice to establish a presence, share your knowledge, and connect with current and prospective patients. A few weeks ago we covered why your chiropractic practice needs to be on social media. Managing social media takes more than just creating an account. Here a few tips on social media best practices to help you get started.
Did you know that approximately 2.8 billion people use social media? Whether they are sharing life updates, connecting with friends and family, or finding relevant news, tons of people are on social media every single day. Platforms like Facebook and Instagram were created to grow personal relationships, and chiropractic practices can use them to reach new patients and drive business goals. Read our latest tip on why you need social media to benefit your chiropractic practice.
Pumpkin Spice Latte, anyone? Fall is in full force, and despite the changing colors and Instagram-worthy pumpkin patches, it can be a time when many people checkout from your social media outlets. People are more focused on the start of school and the upcoming holidays, and engagement with your social media followers might start to dwindle. Reinvigorating your social media and keeping your practice’s accounts exciting can help to fight a Fall slump and keep your activity consistent. Here are our tips.