Why Patient Retention is important for Success

Patient retention is a huge aspect when it comes to maintaining a successful chiropractic practice. It’s important to realize missed opportunities to help ensure you don’t lose patients and prevent sticky situations from happening. The best thing about keeping your patients happy is that if you have an amazing retention rate, you won’t have to spend as much time trying to bring in new patients. Your office will be a much more relaxed environment and you can focus on your current patients’ needs.

One of the best ways to make sure you have great patient retention is keeping in contact on a regular basis. This can be through email marketing, social media, or patient recalls. With emails you can keep them up-to-date with the latest offers, blogs, and upcoming events you may be hosting! This allows your patients to be in the know and will further their interest in your company. Being able to get a message straight into their inbox is one of the many benefits of online marketing. For social media, you want to be posting on a daily basis. Have nice pictures of your office and staff and make sure you are getting content regularly. Post things about your office that make you stand out, or just post on your platform to say hello. Your patients will appreciate your will to reach out to the community and get to know people online. This can also be beneficial to new patients as well because often the first thing people do when they want to find about a company is visit their website or social media accounts. When a new patient sees you are active and involved with the community on a regular basis, this will make you stand out amongst the rest. Patient recalls are extremely important for maintaining great relationships as well. Calling your patients for appointment reminders and missed appointments shows them that you care. Following up with a missed appointment and displaying willingness to reschedule and working with their schedule is crucial to having them want to return. We've included a video with examples on the different types of recalls you can make to your patients! 

Incorporating these small details into your office routine will benefit you in the long run. Keeping your patients healthy and happy is something you always want to strive for. Receiving new patients is a great thing, but keeping and satisfying returning patients is even better.