The New Year is well-regarded as an exciting time of year. People are making positive changes, and millions of Americans make health-related resolutions. Now is the perfect time to make sure your marketing plan is professional and polished. These chiropractic marketing tips and help you have a great year in 2019.
Content marketing is defined as promoting a business, service, (or in your case chiropractic practice) by sharing engaging and useful information. Conventional outbound marketing pushes unwanted messages on audiences where content marketing engages audiences by providing value that they seek out on their own. We’ve put together some tips to better your content marketing strategy.
Social media is is important for any business. It allows your practice to establish a presence, share your knowledge, and connect with current and prospective patients. A few weeks ago we covered why your chiropractic practice needs to be on social media. Managing social media takes more than just creating an account. Here a few tips on social media best practices to help you get started.
Did you know that approximately 2.8 billion people use social media? Whether they are sharing life updates, connecting with friends and family, or finding relevant news, tons of people are on social media every single day. Platforms like Facebook and Instagram were created to grow personal relationships, and chiropractic practices can use them to reach new patients and drive business goals. Read our latest tip on why you need social media to benefit your chiropractic practice.
Pumpkin Spice Latte, anyone? Fall is in full force, and despite the changing colors and Instagram-worthy pumpkin patches, it can be a time when many people checkout from your social media outlets. People are more focused on the start of school and the upcoming holidays, and engagement with your social media followers might start to dwindle. Reinvigorating your social media and keeping your practice’s accounts exciting can help to fight a Fall slump and keep your activity consistent. Here are our tips.
There’s nothing wrong with being a bargain hunter, whether you’re looking for a new car, shopping at the mall, or even redesigning your chiropractic practice’s website. However, as with most things in life, you get what you pay for and a discount website won’t necessarily save you money in the long haul. If your goal is more patients, you can’t afford to discount shop.
It might seem daunting to think about, but there are many opportunities for small practices to market themselves, even in big cities. Tapping into the local market can make your practice a household know and create a faithful group of brand ambassadors who not only give your practice their business, but also help bring in new clients.
We all know it's true, today's digital world has us hyperconnected. Though adjusting to some of these platforms can be challenging, there are vast opportunities for chiropractors to market themselves, their brand, and grow their reputation. Whether you start a blog, post regular videos on social media, or create an app with chiropractic tips, there is a method for you to connect with both new and current clients. Here are a few suggestions for effective methods to boost your chiropractic brand.
Get out of your office and show face in your community! It is easy to rely on social media to get the word out there, but if people can see you in person and interact with you, then that will create a better bond with them. Become known in your community and watch your practice grow.